Deepal Reaches 1 Millionth Vehicle Production Milestone; All-New S07 AI Laser Edition Launched

On September 28, Deepal officially held the ceremony marking the production of its 1 millionth vehicle and the launch of the all-new Deepal S07 AI Laser Edition. From the brand's official launch in 2022 to achieving its 1 millionth vehicle production, Deepal took only 49 months, setting a "Deepal Speed" on the new energy track.

The all-new Deepal S07 AI Laser Edition is officially launched, continuing to fulfill the "Electric Equality + Intelligent Equality" strategy and bringing users a leapfrog intelligent electric mobility experience. The new vehicle is offered in four trims: 725 Smart Premium AI Laser Edition, 725 Smart Drive AI Laser Edition, 600 Smart Premium AI Laser Edition, and 600 Smart Drive AI Laser Edition, with a limited-time promotional price of 149,900 yuan to 169,900 yuan. Customers who place an order can enjoy ten premium car purchase benefits worth up to 57,860 yuan. The all-new Deepal S07 brings AI laser technology to the 150,000 yuan class, accelerating the popularization of advanced intelligent assisted driving.

Looking back at the brand's development journey, Deepal's growth pace has continued to accelerate: it reached its first 100,000 sales in 14 months, rolled its 400,000th vehicle off the line in 29 months, and surpassed 700,000 sales in 39 months, constantly breaking its own records. Overseas markets have shown particularly strong growth momentum, with cumulative overseas sales from January to August 2026 surging 76.98% year-on-year. As a pioneer of Changan Automobile's "Haina Baichuan" plan, Deepal has established a presence in five major global regions, covering more than 100 countries and regions. Its global footprint continues to expand in an orderly manner, forming strong momentum driven by coordinated development and two-way growth in both domestic and international markets.

Deng Chenghao, Chairman of Deepal, said at the event that reaching the million-unit milestone marked an extremely difficult and highly memorable entrepreneurial journey for Deepal, and that behind it lies global users' recognition of the Deepal brand, products, technology, and services. In daily service, Deepal takes the "Five Commitments" and "Four Upgrades" as its benchmark, and through exclusive services such as global creator recruitment, five official complaint channels, free return shipping during holidays, the Deepal Breakthrough Award, and the Tianshu Navigation Peace of Mind Package, it continues to deepen user reputation. At present, Deepal has more than 400,000 users worldwide who actively recommend the brand, forming a positive cycle in which "users define products, and products win users." Taking this as a starting point, Deepal simultaneously launched the "Million Companions, Protect Deepal" ocean public welfare initiative, joining hands with marine conservation organization "Deeper Blue" to carry out ecological protection, extending the concept of green mobility to broader fields.

Deng Chenghao revealed at the event that as early as 2017, when Changan released the "Shangri-La" plan, the Deepal team had already determined the goal of "technology equality, benefiting the public," and concretely set two core directions: electric equality and intelligent equality, using breakthroughs in underlying technology to solve users' mobility pain points and truly turning advanced technology from a strategic commitment into a real experience accessible to the public.

In terms of electric equality, Deepal directly addresses users' four core pain points: "charging too slowly and waiting too long, range loss in cold weather, battery safety hazards, and concerns about lifespan degradation and resale value," building a full-dimensional technical solution. On the energy replenishment side, it has created a dual-line technical route of "range extension + pure electric supercharging." Its super range extension technology was among the first to break through industry bottlenecks, supporting the brand's rapid growth; charging rate has gradually upgraded from 1.2C to 6C, achieving an 80-kilometer range increase with one minute of charging, gradually approaching a fuel-and-electricity same-speed experience.

In terms of intelligent equality, Deepal adheres to the logic of "technology reaching upward, experience brought downward." On the technology side, it was among the first to break through L3 autonomous driving technology, obtained the official dedicated license plate for L3 autonomous driving, and promoted the establishment of industry regulations and safety standards; on the user side, it continues to drive the popularization of advanced intelligent assisted driving, from lane keeping as standard across the lineup to full coverage of highway navigation, and further to the deployment of LiDAR and urban navigation functions into mainstream price segments, making high-end intelligence no longer exclusive to luxury brands.

As a new product at the million-unit milestone, the all-new Deepal S07 AI Laser Edition is launched simultaneously, focusing on advancements in three core dimensions: intelligent driving, cabin interaction, and electric drive technology, embodying the value of a 150,000 yuan class long-range AI laser intelligent SUV.

The all-new Deepal S07 AI Laser Edition is equipped with an AI laser intelligent assisted driving system, adopting a one-stage end-to-end algorithm and world behavior model, with cloud computing power, training mileage, and algorithm iteration frequency all in the industry's first tier; together with 27 sensors including 1 roof-mounted LiDAR, it builds full-dimensional environmental perception. The all-dimensional collision prevention system integrates 24 active safety functions, covering urban navigation, highway navigation, and all-scenario parking across the full vehicle usage scenario.

At the cabin level, the new vehicle is equipped with the industry's first batch of open-domain end-to-end Doubao large models, featuring an open-domain end-to-end + Claw architecture, subverting traditional command-based interaction and enabling one-sentence commands to handle everything from major to minor tasks. It supports fuzzy semantic commands, building personalized exclusive scenarios, and exterior voice control.

At the electric drive level, Deepal's original force electric system has advanced, with 6C supercharging, 725 km ultra-long pure electric range, an 800V high-voltage supercharging platform, and nearly 400 km of range replenished in 9 minutes, delivering an efficient travel experience of "6789, go whenever you want."

In addition, the new vehicle continues the symbiotic aesthetic design and leapfrog space configuration, with FSD+HRS advanced variable adaptive suspension as standard across the lineup, achieving comprehensive advancement in appearance, comfort, and handling.

At the launch event, Deepal also previewed the Deepal L06 Chasing Wind Edition, which will go on sale in October. The new vehicle adopts track-oriented aerodynamic design and is equipped with a fixed genuine carbon fiber large rear wing, generating up to 1,000 N of downforce for more exhilarating cornering and greater high-speed stability; it also features a leading AI cabin and, together with Intel, launches an in-car AI BOX, using leading on-device large models and PC-level strong computing power to achieve proactive service, working with an all-around AI intelligent agent to respond to user commands.