Avatr T09 Makes Global Debut in Paris, Interior Design Revealed for the First Time

October 11, 2026 (Paris) — The Avatr T09 concept version completed its global debut in Paris. Built on an all-new flagship design language and embodying the highest-specification technological synergy of Changan, Huawei, and CATL, the new car anchors the 500,000-yuan-class flagship luxury SUV market with more imposing and distinguished original design, industry-leading intelligent technology, and meticulously crafted flagship quality, becoming the inaugural model of the flagship series. The new car is planned for official launch within 2026.

At the same time, the Avatr T09 will join star models such as the Avatr 06T and Avatr 07L at the Paris Motor Show held from October 12 to 18, showcasing the systematic achievements of Chinese automobiles in original design and intelligent technology on the global stage.

Chen Zhuo, Chairman of Avatr Technology, stated: "With the launch of the T09, Avatr will form two major product series: the Digital series and the Flagship series. The Digital series embodies casual luxury, corresponding to pioneering design that is elegant, sporty, and individualistic; the Flagship series embodies revered luxury, corresponding to flagship design that is distinguished, composed, and commanding. Two design series, one Avatr, and the same commitment to originality and taste."

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, said at the debut press conference: "The Avatr VISION XPECTRA interprets the freedom in our vision, and the T09 concept version translates its philosophy into a composed, confident, and revered presence. Combined with our evolving concept of 'casual luxury,' it opens up a broader world of 'revered luxury' for Avatr. Different temperaments, yet connected by the same philosophy of 'Emotional New Luxury.'"

Philosophy drives design, and originality is born from it. With "Emotional New Luxury" as its design philosophy, Avatr creates seamless, deeply moving experiences through three core experiences: bold confidence, harmonious ingenuity, and vibrant individuality. The Avatr T09 is the strongest realization of this design philosophy. Built on an all-new flagship design language, the new car brings VISION XPECTRA into production, ensuring that reverence extends beyond form to permeate space and intelligence, residing in a sense of control that is prepared before words are spoken, reshaping the flagship luxury standard.

The Avatr T09 commands majesty from afar and reveals refinement up close, fully displaying flagship presence. The front fascia presents a strong architectural feel, with the grille adopting a three-dimensional relief structure in which 362 Avatr logo elements of varying three-dimensional heights are arranged with balanced density, shimmering in the interplay of light and shadow; the crystal diamond array headlamp cluster employs an inner and outer double-layer diamond-cut design, creating a diamond-like fire and brilliance texture that better suits the volume of a full-size SUV; the imposing 2.1 m² oversized clamshell front hood, combined with island-like bulges on both sides, blends composed strength with dynamic tension, conveying distinguished authority that commands respect without anger.

Moving to the side, blade-sharp lines are carved into the body, with the wheel arches and side surfaces using a cinched waist曲面, as if inner energy bursts outward; planar shear surfaces contrast with full, expansive volumes, shaping a dynamic tension interwoven with precision, power, and sculptural depth. The entire D-pillar is decorated with aluminum trim, integrated into the window contour and rear spoiler to create a floating roof visual effect; crystal decorative door handles and Dtof sensor islands are interspersed, projecting powerful presence that speaks for itself.

At the rear, the integrated crystal diamond taillights also employ a double-layer diamond-cut design, echoing the front light cluster; when illuminated they are crystal clear, presenting rich variations of light and shade from different angles, revealing technological charm in their sparkle.

Empowering the cabin with emotion, giving technology warmth

Continuing the design philosophy of the Avatr VISION XPECTRA, the Avatr T09 brings the same design philosophy into the cabin, building a space centered on tranquility, generosity, and connection, creating a sense of certainty, comfort, and being cared for.

As an industry-exclusive emotional interaction design, the Vortex emotional vortex, through a system expression that links all vehicle functions and states across the board, builds a bridge between the digital emotional world and the physical cabin structure. It adopts a 360° seamless two-stage reverse curved surface with a liftable design, and incorporates 118 RGB LED matrix light sources built in, which can be paired with the vehicle's ambient lighting to create multiple intelligent lighting effects. In terms of quality, the Vortex optimizes the silent motor and mechanism operation, and deliberately designs an anti-pinch function, safeguarding every warm emotional interaction in the finest details.

The Avatr T09 is equipped with an immersive integrated triple-screen setup: a 10.25-inch driver instrument panel paired with dual 17.2-inch central control and front passenger screens, seamlessly integrated with the air vents on both sides, like a giant ultra-wide canvas, with built-in NFC functionality for one-touch connection and smooth, convenient interaction.

In the cabin of the Avatr T09, technology is no longer a cold accumulation of functions, but a travel companion that can perceive, anticipate, and resonate. Whether traveling with family, conducting business, or enjoying a moment alone, the cabin delivers just the right experience, allowing users to enjoy their own time with distinction.

Beyond its distinctive design, the Avatr T09 features flagship-level technological equipment, making it the production model with the highest technology density in the brand's history. The new car deeply integrates Huawei Qiankun intelligent driving and the all-new Taihang intelligent control technology, achieving class-leading intelligent, agile handling and million-level luxury driving quality. In terms of power, the new car is equipped with all-new intelligent super hybrid technology, featuring a 2.0T hybrid engine and three-motor distributed electric drive, with total system output exceeding a thousand horsepower; it is equipped with a 71.24 kWh CATL Xiaoyao super extended-range hybrid battery, with CLTC pure electric range of up to over 400 km, balancing long range and high safety to cover users' all-scenario travel needs.

Brand momentum continues to rise as the new luxury Avatr goes global

With Paris as its fulcrum, Avatr is accelerating its global expansion and will officially enter Europe in 2027. As the birthplace and main competitive arena of luxury automobiles, the European market is the highest standard for testing luxury credentials—for over a century, the definition and discourse of global luxury have originated here. Avatr will confront traditional luxury brands with "Emotional New Luxury," joining the first tier of global luxury brands—this is not only an extension of its footprint but also a leap in brand value.

Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price exceeding 300,000 yuan, and it has already achieved profitability. Among these, it holds a 10% market share in Egypt's high-end electric vehicle market; the Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. By 2030, Avatr plans to enter more than 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Behind the expansion of its overseas footprint is a continuously iterating product matrix. Avatr has now launched multiple models including the Avatr 11, Avatr 12, Avatr 06/06T, and Avatr 07/07L. Among them, the Avatr 06T and 07L will be the first core products to land in Norway and Spain. Complementing this, Avatr has built an overseas service system based on the principles of "unified standards, local execution, system support, and brand supervision," making service more flexible and the experience more consistent. Over the next three years, Avatr will continue to improve its European product matrix and services.

Emotional New Luxury, emerging in brilliance. Looking to the future, Avatr will steadily advance its brand upward, continuously enrich its product matrix, provide global users with a new luxury travel experience combining original design and cutting-edge technology, and accelerate its march toward becoming a leading global new luxury intelligent electric vehicle brand.

Let us immerse ourselves in the Avatr T09.